“Long Tail” — What is it? Why should we care about this?

4 min readFeb 10

What is “Long-Tail”?

The “long tail” in search refers to the large number of queries or search terms that receive a relatively small number of searches individually, but when aggregated, they make up a significant portion of all searches.

For example, imagine an ecommerce platform using a search engine with 10 million different users. Some users can search for popular terms, like “books” or “chairs”, so these popular terms will receive millions of searches per month. However, there are many users that will be searching for more specific terms like “red tables” or “best sci-fi novels” and these specific terms will only receive a few searchers per month. When add up all these fewer common terms, we find that they make up a large portion of all searches, this is the “Long-Tail”.

Why is this important?

We should know about this because understanding the long tail, can allow search engines provide better results to users by matching their specific queries to the most relevant information, even if those queries are less common. When a user write fewer common terms means that he already has a clear purpose about it and he has a clear intention of purchase.

The long tail is important because it represents a large and untapped opportunity for businesses and search engines to provide more relevant and personalized results to users.

Some reasons why this is important:

  • Increased Reach: Focusing on the long tail, businesses and search engines can reach a wider audience and target users who are searching for specific and less common information. This can lead to increased traffic and engagement, since users are more likely to find exactly what they’re looking for.
  • Better User Experience: The long tail allows search engines to provide more relevant and personalized results to users, which can lead to a better overall user experience. When users are able to find the information, they’re looking for quickly and easily, they are more likely to continue using that search engine in the future.
  • Increased Relevance: Understanding the long tail, businesses and search engines can better match users’ specific queries to the…

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